Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Chops 'n Hops
Location
Shrewsbury, Shropshire
Date
2025
Role
Designer
Project type
Brand Development
In 2025, I developed the complete brand identity for Chops n Hops, a bold new BBQ grill restaurant designed to celebrate great food, craft beer and a relaxed dining experience.
The objective was to create a brand that felt fun, memorable and full of personality while standing out in the competitive casual dining market. The identity combines bold typography with a confident colour palette to create a modern brand that's instantly recognisable across both digital and physical touchpoints.
The branding was designed with versatility in mind, allowing it to be applied consistently across takeaway packaging, menus, signage, merchandise and future marketing materials. Every element was created to reflect the restaurant's energetic atmosphere and reinforce a strong, memorable customer experience.
By developing a cohesive visual identity from the outset, Chops n Hops was equipped with a professional brand that could grow alongside the business and make an immediate impact.
Services Delivered
-Brand Identity Design
-Logo Design
-Brand Strategy
-Colour Palette Development
-Typography Selection
-Packaging Design
-Restaurant Branding
-Marketing Asset Design
-Visual Identity System
